Summit Sales & Marketing represents consumer brands to the retailers that decide their categories, with the same senior team carrying the account from the first sales call through the day-to-day that follows it.
Most brands assemble these from three different partners. The disciplines inside each one work the same way at any retailer, and every one strengthens the next.
Principals in the room, not a coverage team.
The work between the meetings.
Always on, across the whole business.
Optimization at the foundation is what makes future growth repeatable. Every discipline we run strengthens the next.
Most brands choose between people who know the buyer and systems that know the numbers. The two rarely arrive together.
Relationships open the door. The analytics and the operations are what keep it open.
The same four moves in every channel. Every data set matters everywhere; what changes is which one leads.
Retail metrics guide the direction
Algorithm-derived data sets the stage
Door-level and regional data shape the plan
Cross-retailer and multi-category. One foundational framework, applied to build a strategy bespoke to each account.
Every account inherits the same framework, so issues surface in the week they appear with the recommendation already attached.
Price and compliance movement, in-stock and buy-box position, share of search, media efficiency. Only what changed, and what it costs.
Performance against plan, open issues by account, agreed next actions with owners and dates.
Category read, assortment and price architecture, promotional performance, forward plan.
Range recommendation, joint business plan, and the growth commitment both sides sign up to.
Five decades of combined experience. You get principals on the account, not a coverage team, and a system that keeps working between the meetings.
Michael brings more than four decades of experience building consumer brands and leading national sales organizations. Most recently Vice President of Sales for a global consumer products manufacturer, he oversaw roughly $50 million in business across more than 100 accounts. He founded Summit, managing $150 million in retail business, and earlier helped grow a consumer products company from $15 million to more than $200 million in annual sales.
Michael Goldberg brings more than four decades of experience building consumer brands, leading national sales organizations, and turning retail opportunities into profitable growth. His career spans senior corporate leadership and agency ownership, giving him a working understanding of both what brands need and what retailers expect.
From 2022 to 2026, Michael served as Vice President of Sales for a global consumer products manufacturer, overseeing approximately $50 million in business and leading a team supporting more than 100 accounts. As founder of Summit Sales & Marketing, he managed $150 million in business across major retail accounts. Earlier, he helped grow a consumer products company from $15 million in annual sales and 25 products to more than $200 million and 500 products, with responsibility for P&L management, national sales leadership, talent development, and close collaboration with product marketing and engineering.
His channel experience covers mass merchants, wholesale clubs, specialty retailers, off-price chains, and e-commerce, with account relationships including Walmart, Target, TJX, Burlington, BJ's Wholesale Club, Nordstrom, Babylist, and Toys "R" Us/Babies "R" Us.
Now relaunching Summit alongside fellow Managing Partner Chris Blay, Michael leads retail strategy and account leadership, translating a brand's product strengths into a compelling retailer proposition and carrying that case from introduction and line review through to results. Known for a consultative, hands-on style, he is a graduate of Lesley University, a published author, and a mentor committed to helping people and businesses realize their potential.
Chris brings nearly 15 years in consumer products sales, key account management, and e-commerce, with a portfolio he has grown to roughly $20 million in annual business. He developed a proprietary analytics program that connects production planning, marketing campaigns, and point-of-sale performance in one actionable view, turning it into data-backed growth strategies for every account.
Chris Blay brings nearly 15 years of experience across consumer products sales, key account management, and e-commerce, with a focus on turning data into strategy. He began his career building e-commerce websites and grew into account leadership across every major retail channel, giving him fluency in both the product and the numbers behind it.
Chris has grown his account portfolio to roughly $20 million in annual business, spanning established global manufacturers and emerging, design-led brands. At the center of his approach is a proprietary analytics program he developed that connects production planning, marketing campaigns, and point-of-sale performance in one actionable view, so every campaign is planned against inventory and measured against sell-through. His operating expertise spans EDI and supply chain, complex catalogs, marketplace operations, and brand marketing.
His channel experience spans department stores, specialty, e-commerce, marketplaces, and mass retail, with account relationships including Nordstrom, Kohl's, Dillard's, Pottery Barn Kids, Babylist, and Amazon.
As Managing Partner, Chris shapes Summit's strategy with the data behind it: pinpointing where each account can grow next and building the roadmap to get there. Known for a forward-looking, hands-on style, he is a graduate of the University of San Diego and is based in Encinitas, California.
An account deep dive is the first work we do together: how the business is performing against its own potential, where the mechanics can be tightened to protect distribution and margin, and what a realistic growth path looks like. That read is what the plan gets built from, and what we hold ourselves to afterward.